Blog

10 Aug 2025

Language & Design: He Matapihi ki te Ao

Ko te reo he matapihi ki te ao — Language is a window to the world. A well known whakatauki. Those that have been down the path of language learning will intuitively know the shifts in perspective you experience along the way.

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22 Jan 2025

Whakapapa as a Design Philosophy

A simple Google search might translate whakapapa as “genealogy,” but it is far more than that. Whakapapa is central to our tuakiritanga (identity). It grounds us in the present while carrying our tūpuna (ancestors) along the foundations they have laid for us.

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